Great point. I had a non-tech-savvy friend who “accidentally” got into spamming, and had no idea what he was doing was wrong or antisocial. He simply got hooked with one of those “make $$$ from home easy!!” scams where they send you a pre-baked spamming kit and convince you that you’re a businessman with an incredible opportunity. He came to me for help when he started getting banned everywhere and his emails stopped going through. I told him he was scammed and that the “kit” he paid for was junk mailer scheme, but he swore up and down that no, he’s an entrepreneur and that all the problems must be his competitors “hacking him.”

I felt bad for him that he had no idea what it was that he was doing but I couldn’t convince him that it was not legit. It was MLM-level brainwashing.