I'd say the author is being generous to the agency and Isaac.
There is easily a version of this where the agency has landed on an excellent strategy for milking 7K for 6x their spend.
At best (generously assuming the agency's retro is all true) the CEO, Isaac has been greedy or naive in taking on work they clearly weren't set up to deliver.
He is making so much money and forgot the reality. He received a $2,000 website at best and kept dumping money to the "agency". It is sad people are getting scammed like this and think it is normal.
There is easily a version of this where the agency has landed on an excellent strategy for milking 7K for 6x their spend.
At best (generously assuming the agency's retro is all true) the CEO, Isaac has been greedy or naive in taking on work they clearly weren't set up to deliver.