I understand that Bezos spent a TON of money on this, but the way he’s forcing it is kinda crazy. The ads for it are EVERYWHERE. I was trying to check out at Whole Foods yesterday and had to sit through a 5s ad for it when I opened the Amazon shopping app (just to get to the Prime member barcode).
Deleting reviews to “guarantee” success is just sad.
While I agree with the sentiment, this isn’t “Bezos pushing it”. Look at any big movie franchise — this is just standard pre release merchandizing tie ins.
You want to make a release like this “a cultural event”. The latest Jurassic Park was everywhere. They even partnered with Walmart and decorated the outside of their buildings with giant posters of dinosaurs. I’m also remembering one of the Pirates of the Caribbean films: posters, buses, soda drinks, commercials, and even the snack Pirates Booty we’re all for a limited time only covered in the film logo.
It did on mine. I'm on Virgin+ and they do giveaway to their members, and movies are usually there. You could argue that this system it's meant to do marketing, but I'm pretty sure the Amazon shopping app is too.
The whole thing reeks of Bezos wanting to be cool. You can almost hear his desperate cries for approval through the poorly written, and poorly delivered, script.
Honestly, just watch the first scene. It's hilariously soulless.
(This is all my opinion. Others are entitled to feel differently)
with Amazon Prime raising rates routinely, they want customers to engage with Prime Video, which is really a loss leader that's meant to keep consumers renewing Prime membership.
Amazon boxes is premium real estate and it costs them nothing to advertise. Its helping drive awareness, as you recalled the ad and specifically where you saw it, which is a strong signal for advertisers that want to infiltrate your mind.
Deleting reviews to “guarantee” success is just sad.