The iPhone, when it was released, was something completely new, though. There was literally nothing like it on the market at all. Almost nobody had multitouch functionality. Nobody integrated a content market in the same way Apple did. And nobody made a smartphone as easy to use as Apple.
Tesla is targeting existing markets, making a product that looks pretty damned similar to other available products. They're not targeting the general public(like Apple). To compete on this level, their features are exactly what people talk about.
Also, the Roadster IS disruptive in one of those. Efficiency.
You make the same mistake, you think in a feature spreadsheet category. Efficiency, Luxury, Price and Power.
In these categories was the first iPhone a joke and every competitor made fun of it.
Get the book and then you understand why many people here are talking about Tesla and not Nissan.