Imo, you are no longer talking about cycling once you're talking about ebikes and other motorized vehicles.
You're talking about convincing people to buy worse cars.
Motorbikes and mopeds and scooters already exist and people largely don't choose them over cars. Changing it to "electric scooter" or ebike doesn't suddenly make it more appealing.
And you certainly lose the "it's better for physical fitness and health" aspect once you're talking about motorized vehicles.
> And you certainly lose the "it's better for physical fitness and health" aspect once you're talking about motorized vehicles.
> Because electric bikes are less physically demanding on joints and muscles, they not only bring in riders who might otherwise be inactive, but they also offer the opportunity for people to ride longer periods of time and go greater distances. That leads to more folks using e-bikes as an option for commuting or running errands. Although users won’t find themselves doing the sort of vigorous physical activity uphill mountain biking or even hot yoga entails, e-bike use has been shown to deliver the sort of moderate physical activity most doctors recommend.
The exercise provided by ebikes when all things are equal is lower than regular bikes, but all things are not equal as people with ebikes tend to ride more day to day (on aggregate).
This depends on legislation, but in a lot of countries ebikes that don't require pedaling are illegal. From personal experience, riding on an ebike still provides plenty of exercise, certainly more than the literally zero that you get when driving.
In any case, I only brought up ebikes in the context of arduous journeys. Most people will not travel by ebike, they're too expensive.
It's not about trying to persuade people in car-dependent places to go against the grain and bike everywhere. Rather, a network of bike infrastructure should be built, making biking a viable choice. In time biking would become normalized, nobody would need to be explicitly persuaded. After all, Americans don't drive everywhere because they've been convinced to, they do it because the ever-present car infrastructure makes it the most convenient option.
You're talking about convincing people to buy worse cars.
Motorbikes and mopeds and scooters already exist and people largely don't choose them over cars. Changing it to "electric scooter" or ebike doesn't suddenly make it more appealing.
And you certainly lose the "it's better for physical fitness and health" aspect once you're talking about motorized vehicles.