Subscriptions for additional features. You can read their general plan at https://bsky.social/about/blog/7-05-2023-business-plan

The former, but the existing featureset will stay free and we won't rank up paying users. We're still nailing down the features, but it'll be things like custom app icons, profile customizations, higher-def video

And the most important feature: paying to keep a good ecosystem running and supporting good software.

Looking forward to paying for software I enjoy!

I’m very optimistic Bluesky is going to be the counter example to the enshitification story.