Movies are fungible and available in masses. Say a big hit name like AC/DC, they're showing up in some entire country once in a decade. The competition to get a ticket for this specific show is insane.
A movie however? There's competition both in time (a showing is booked out? fine, I'll just go a week later), in venues (at least in most cities there's at least two) and there's an effective ceiling on price, particularly as consumers are already struggling financially.
A movie however? There's competition both in time (a showing is booked out? fine, I'll just go a week later), in venues (at least in most cities there's at least two) and there's an effective ceiling on price, particularly as consumers are already struggling financially.