The bZ4X was particularly bad. Toyota adopted a combo of NIH syndrome and DNGAF. They didn’t anticipate cold weather. The batteries lost like 30% of their capacity in the cold and the resale value of it tanked.
> The batteries lost like 30% of their capacity in the cold
Here in Norway Toyota was invited to include the bZ4X in this years winter range test[1], but they declined. Suzuki entered with their eVitara model, which is a "technological twin" of the Toyota Urban Cruiser.
The Urban Cruiser really disappointed in a regular test performed in cold weather[2]. So perhaps unsurprisingly, the Suzuki eVitara was by far the worst in the winter range test, with the least range overall and more than 40% reduction compared to its WLTP range, among the worst in the test.
I have only purchased Toyota vehicles (currently in the market for an EV) and it baffles me that Dodge created a Charger in EV form and Toyota hasn’t made even an EV Corolla or Camry.
> it baffles me that Dodge created a Charger in EV form and Toyota hasn’t made even an EV Corolla or Camry
Dodge's Charger EV has been a sales flop [1] and pretty much universally panned by critics as something that nobody asked for.
The Camry and Corolla were the best-selling sedan and compact sedan of 2025 [2]. I think this shows that Toyota is listening to what Corolla and Camry drivers want - something inexpensive and reliable to get them to and from work every day without issue.
Some day Toyota will make an EV sedan. I think their 2026 bZ Woodland [3] shows that they are starting to figure out how make compelling EVs. And Toyota's EV strategy seems pretty reasonable to me overall - their delays to develop a decent EV don't seem to put them under threat from any legacy automakers. They are being threatened by Chinese EV makers, but so is Tesla - so even a huge head start likely wouldn't have benefited Toyota much either in that regard.
The difference is probably philosophical. A (non-phev) hybrid is primarily an ICE car in every way. Building hybrids is building ICE cars with a little extra. Building EVs is different.
Honda and Toyota invested a lot in hybrid tech, they probably want to milk that investment more and the hydrogen distraction kept them from also investing in BEV tech. China was basically starting a car industry from scratch so didn’t have those sunk costs to worry about.